In recommending Coca-Cola shares, Jan Szilagyi notes that they also rose during the dot-com bust and the great financial crisis. Coke did drop during the brief 2020 market slide, when pandemic-spooked consumers didn’t venture out for soft drinks, says the Szilagyi chief executive and cofounder of Toggle, the artificial intelligence-driven stock-picking service.
“Normally, Coca-Cola is not very exciting” as a stock, Szilagyi finds. “But six months into a bear market, it is an easy investment to make.”
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